Code of Ethics and Business Conduct
28th September 2022
At Storyteq, we help brands build better connections with their customers by utilizing our dynamic video platform. We strive for qualitative solutions, both through our software as through our people. This document outlines how we would like our employees to conduct themselves in doing business.
1. Values
At Storyteq, we put values before rules. When making decisions, we encourage people to use our values as guidelines.
Create connections: Strong connections lead to lasting relationships. That is why we help brands build better connections with their customers, focus on connections between us and our clients and build strong connections between the people who work at Storyteq. We also believe that our platform and services shouldn't be a standalone service and should connect to other services for the ultimate result.
Forward. Fast.: We like to get things done and improve constantly. We strive for the best result, but also believe that speed compounds faster than perfection.
Unmatched Understanding: We believe that truly understanding a problem, a proposition, the market and our clients leads to the best solutions and the best results. That is why we continuously challenge ourselves to understand 'things' better than anyone else.
2. Build Trust and Credibility
The success of our business is dependent on the trust and confidence we earn from our employees, customers and shareholders. We gain credibility by adhering to our commitments, displaying honesty and integrity and reaching company goals solely through honorable conduct. It is easy to say what we must do, but the proof is in our actions. Ultimately, we will be judged on what we do.
When considering any action, it is wise to ask: will this build trust and credibility for Storyteq? Will it help create a working environment in which Storyteq can succeed over the long term? Is the commitment I am making one I can follow through with? The only way we will maximize trust and credibility is by answering “yes” to those questions and by working every day to build our trust and credibility.
3. Respect for the Individual
We all deserve to work in an environment where we are treated with dignity and respect. Storyteq is committed to creating such an environment because it brings out the full potential in each of us, which, in turn, contributes directly to our business success. We cannot afford to let anyone’s talents go to waste.
Storyteq is an equal employment/affirmative action employer and is committed to providing a workplace that is free of discrimination of all types from abusive, offensive or harassing behavior. Any employee who feels harassed or discriminated against should report the incident to his or her manager or to human resources.
4. Create a Culture of Open and Honest Communication
At Storyteq everyone should feel comfortable to speak his or her mind, particularly with respect to ethics concerns. Managers have a responsibility to create an open and supportive environment where employees feel comfortable raising such questions. We all benefit tremendously when employees exercise their power to prevent mistakes or wrongdoing by asking the right questions at the right times.
Storyteq will investigate all reported instances of questionable or unethical behavior. In every instance where improper behavior is found to have occurred, the company will take appropriate action. We will not tolerate retaliation against employees who raise genuine ethics concerns in good faith.
For your information, Storyteq’s whistleblower policy is as follows:
Employees are encouraged, in the first instance, to address such issues with their managers or the HR manager, as most problems can be resolved swiftly. If for any reason that is not possible or if an employee is not comfortable raising the issue with his or her manager or HR, Storyteq’s MD does operate with an open-door policy.
5. Set Tone at the Top
Management has the added responsibility for demonstrating, through their actions, the importance of this Code. In any business, ethical behavior does not simply happen; it is the product of clear and direct communication of behavioral expectations, modeled from the top and demonstrated by example. Again, ultimately, our actions are what matters.
To make our Code work, managers must be responsible for promptly addressing ethical questions or concerns raised by employees and for taking the appropriate steps to deal with such issues. Managers should not consider employees’ ethics concerns as threats or challenges to their authority, but rather as another encouraged form of business communication. At Storyteq, we want the ethics dialogue to become a natural part of daily work.
6. Uphold the Law
Storyteq’s commitment to integrity begins with complying with laws, rules and regulations where we do business. Further, each of us must have an understanding of the company policies, laws, rules and regulations that apply to our specific roles. If we are unsure of whether a contemplated action is permitted by law or Storyteq policy, we should seek the advice from the resource expert. We are responsible for preventing violations of law and for speaking up if we see possible violations.
Proprietary Information
It is important that we respect the property rights of others. We will not acquire or seek to acquire improper means of a competitor’s trade secrets or other proprietary or confidential information. We will not engage in unauthorized use, copying, distribution or alteration of software or other intellectual property.
Selective Disclosure
We will not selectively disclose (whether in one-on-one or small discussions, meetings, presentations, proposals or otherwise) any material nonpublic information with respect to Storyteq, its securities, business operations, plans, financial condition, results of operations or any development plan. We should be particularly vigilant when making presentations or proposals to customers to ensure that our presentations do not contain material nonpublic information.
7. Avoid Conflicts of Interest
Conflicts of Interest
We must avoid any relationship or activity that might impair, or even appear to impair, our ability to make objective and fair decisions when performing our jobs. At times, we may be faced with situations where the business actions we take on behalf of Storyteq may conflict with our own personal or family interests. We owe a duty to Storyteq to advance its legitimate interests when the opportunity to do so arises. We must never use Storyteq property or information for personal gain or personally take for ourselves any opportunity that is discovered through our position with Storyteq.
Here are some other ways in which conflicts of interest could arise:
Being employed (you or a close family member) by, or acting as a consultant to, a competitor or potential competitor, supplier or contractor, regardless of the nature of the employment, while you are employed with Storyteq.
Hiring or supervising family members or closely related persons.
Serving as a board member for an outside commercial company or organization.
Owning or having a substantial interest in a competitor, supplier or contractor.
Having a personal interest, financial interest or potential gain in any Storyteq transaction.
Placing company business with a firm owned or controlled by a Storyteq employee or his or her family.
Accepting gifts, discounts, favors or services from a customer/potential customer, competitor or supplier, unless equally available to all Storyteq employees.
Determining whether a conflict of interest exists is not always easy to do. Employees with a conflict of interest question should seek advice from management. Before engaging in any activity, transaction or relationship that might give rise to a conflict of interest, employees must seek review from their managers or the HR department.
8. Gifts, Gratuities and Business Courtesies
Storyteq is committed to competing solely on the merit of our products and services. We should avoid any actions that create a perception that favorable treatment of outside entities by Storyteq was sought, received or given in exchange for personal business courtesies. Business courtesies include gifts, gratuities, meals, refreshments, entertainment or other benefits from persons or companies with whom Storyteq does or may do business. We will neither give nor accept business courtesies that constitute, or could reasonably be perceived as constituting, unfair business inducements that would violate law, regulation or polices of Storyteq or customers, or would cause embarrassment or reflect negatively on Storyteq’s reputation.
Accepting Business Courtesies
Most business courtesies offered to us in the course of our employment are offered because of our positions at Storyteq. We should not feel any entitlement to accept and keep a business courtesy. Although we may not use our position at Storyteq to obtain business courtesies, and we must never ask for them, we may accept unsolicited business courtesies that promote successful working relationships and goodwill with the firms that Storyteq maintains or may establish a business relationship with.
Employees who award contracts or who can influence the allocation of business, who create specifications that result in the placement of business or who participate in negotiation of contracts must be particularly careful to avoid actions that create the appearance of favouritism or that may adversely affect the company’s reputation for impartiality and fair dealing. The prudent course is to refuse a courtesy from a supplier when Storyteq is involved in choosing or reconfirming a supplier or under circumstances that would create an impression that offering courtesies is the way to obtain Storyteq business.
Gifts
Employees may accept unsolicited gifts, other than money, that conform to the reasonable ethical practices of the marketplace, including:
Flowers, fruit baskets and other modest presents that commemorate a special occasion.
Gifts of nominal value, such as calendars, pens, mugs, caps and t-shirts (or other novelty, advertising or promotional items).
Generally, employees may not accept compensation, honoraria or money of any amount from entities with whom Storyteq does or may do business. Tangible gifts (including tickets to a sporting or entertainment event) that have a market value greater than $100 may not be accepted unless approval is obtained from management.
Employees with questions about accepting business courtesies should talk to their managers or the HR department.
Offering Business Courtesies
Any employee who offers a business courtesy must assure that it cannot reasonably be interpreted as an attempt to gain an unfair business advantage or otherwise reflect negatively upon Storyteq. An employee may never use personal funds or resources to do something that cannot be done with Storyteq resources. Accounting for business courtesies must be done in accordance with approved company procedures.
Other than to our government customers, for whom special rules apply, we may provide nonmonetary gifts (i.e., company logo apparel or similar promotional items) to our customers. Further, management may approve other courtesies, including meals, refreshments or entertainment of reasonable value, provided that:
The practice does not violate any law or regulation or the standards of conduct of the recipient’s organization.
The business courtesy is consistent with industry practice, is infrequent in nature and is not lavish.
The business courtesy is properly reflected on the books and records of Storyteq.
9. Set Metrics and Report Results Accurately
Accurate Public Disclosures
We will make certain that all disclosures made in financial reports and public documents are full, fair, accurate, timely and understandable. This obligation applies to all employees, including all financial executives, with any responsibility for the preparation for such reports, including drafting, reviewing and signing or certifying the information contained therein. No business goal of any kind is ever an excuse for misrepresenting facts or falsifying records.
Employees should inform Executive Management and the HR department if they learn that information in any filing or public communication was untrue or misleading at the time it was made or if subsequent information would affect a similar future filing or public communication.
Corporate Recordkeeping
We create, retain and dispose of our company records as part of our normal course of business in compliance with all Storyteq policies and guidelines, as well as all regulatory and legal requirements.
All corporate records must be true, accurate and complete, and company data must be promptly and accurately entered in our books in accordance with Storyteq’s and other applicable accounting principles.
We must not improperly influence, manipulate or mislead any unauthorized audit, nor interfere with any auditor engaged to perform an internal independent audit of Storyteq books, records, processes or internal controls.
10. Promote Substance Over Form
At times, we are all faced with decisions we would rather not have to make and issues we would prefer to avoid. Sometimes, we hope that if we avoid confronting a problem, it will simply go away.
At Storyteq, we must have the courage to tackle the tough decisions and make difficult choices, secure in the knowledge that Storyteq is committed to doing the right thing. At times this will mean doing more than simply what the law requires. Merely because we can pursue a course of action does not mean we should do so.
Although Storyteq’s guiding principles cannot address every issue or provide answers to every dilemma, they can define the spirit in which we intend to do business and should guide us in our daily conduct.
Accountability
Each of us is responsible for knowing and adhering to the values and standards set forth in this Code and for raising questions if we are uncertain about company policy. If we are concerned about whether the standards are being met or are aware of violations of the Code, we must contact the HR department.
Storyteq takes seriously the standards set forth in the Code, and violations are cause for disciplinary action up to and including termination of employment.
11. Be Loyal
Confidential and Proprietary Information
Integral to Storyteq’s business success is our protection of confidential company information, as well as nonpublic information entrusted to us by employees, customers and other business partners. Confidential and proprietary information includes such things as pricing and financial data, customer names/addresses or nonpublic information about other companies, including current or potential supplier and vendors. We will not disclose confidential and nonpublic information without a valid business purpose and proper authorization.
Use of Company Resources
Company resources, including time, material, equipment and information, are provided for company business use. Nonetheless, occasional personal use is permissible as long as it does not affect job performance or cause a disruption to the workplace.
Employees and those who represent Storyteq are trusted to behave responsibly and use good judgment to conserve company resources. Managers are responsible for the resources assigned to their departments and are empowered to resolve issues concerning their proper use.
Generally, we will not use company equipment such as computers, copiers and fax machines in the conduct of an outside business or in support of any religious, political or other outside daily activity, except for company-requested support to nonprofit organizations. We will not solicit contributions nor distribute non-work related materials during work hours.
In order to protect the interests of the Storyteq network and our fellow employees, Storyteq reserves the right to monitor or review all data and information contained on an employee’s company-issued computer or electronic device, the use of the Internet or Storyteq’s intranet. We will not tolerate the use of company resources to create, access, store, print, solicit or send any materials that are harassing, threatening, abusive, sexually explicit or otherwise offensive or inappropriate.
Questions about the proper use of company resources should be directed to your manager.
12. Do the Right Thing
Several key questions can help identify situations that may be unethical, inappropriate or illegal. Ask yourself:
Does what I am doing comply with the Storyteq guiding principles, Code of Conduct and company policies?
Have I been asked to misrepresent information or deviate from normal procedure?
Would I feel comfortable describing my decision at a staff meeting?
How would it look if it made the headlines?
Am I being loyal to my family, my company and myself?
What would I tell my child to do?
Is this the right thing to do?
Regards,
Lennard Kooy
MD