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Glossary

Some typical Creative Automation terms that are good to understand!

Dynamic:

A dynamic element is an element within the creative that can be changed based on a (data) trigger. Examples are the size of a video, text input, an image or scene selection.

Modular:

When your project has modular scenes, it means scenes are swappable and/or skippable. Your After Effects project needs to be built up in a certain way to create a modular template. More information on this is found in our file specifications.

Modular Scene 1.png

Modular Scene 1

Modular Scene 2.png

Modular Scene 2

Placeholder:

A dynamic element is an element within the creative that can be changed based on a (data) trigger. Examples are the size of a video, text input, an image or scene selection.

Parameter:

A dynamic element is an element within the creative that can be changed based on a (data) trigger. Examples are the size of a video, text input, an image or scene selection.

  • An open field parameter is a type of Parameter that accepts any input. When used with text, users can input any copy. When used with a type of asset, users can upload audio, images or video, depending on the type of placeholder.

    Open Param.png
  • A pre-defined (dropdown) parameter has fixed options to choose from. Examples are Size, Font or Background Color. The options are determined during briefing and are included in the finalised files.

    Pre-defined Param.png
  • Active parameters are the essential parameters that already exist in the brief - e.g. size, duration, scene selection, text fields, etc.

    Active Parameters.png
  • Ghost parameters are text parameters added to a template for Naming Convention purposes. They do not actively influence the asset rendered but allow users to enter or select information to use in the naming of the final asset.

Ghost Param 1.png

Ghost Parameter use 1

Ghost Param 2.png

Ghost Parameter use 2

Ghost Param 3.png

Ghost Parameter use 3

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