Glossary

Some typical Creative Automation terms that are good to understand!

Dynamic:

A dynamic element is an element within the creative that can be changed based on a (data) trigger. Examples are the size of a video, text input, an image or scene selection.

Modular:

When your project has modular scenes, it means scenes are swappable and/or skippable. Your After Effects project needs to be built up in a certain way to create a modular template. More information on this is found in our file specifications.

Placeholder:

When certain elements are uploadable, we need to know the exact dimensions and duration. For this, we need a placeholder (image or video) to automatically replace with the respective image or video uploaded by a user.

Parameter:

Any feature that controls an editable element in the Media Create form is called a parameter. Parameters are used in four different ways.

• An open field parameter is a type of Parameter that accepts any input. When used with text, users can input any copy. When used with a type of asset, users can upload audio, images or video, depending on the type of placeholder.

  

• A pre-defined (dropdown) parameter has fixed options to choose from. Examples are Size, Font or Background Color. The options are determined during briefing and are included in the finalised files.

  

• Active parameters are the essential parameters that already exist in the brief - e.g. size, duration, scene selection, text fields, etc.

  

• Ghost parameters are text parameters added to a template for Naming Convention purposes. They do not actively influence the asset rendered but allow users to enter or select information to use in the naming of the final asset.