Glossary
Some typical Creative Automation terms that are good to understand!
Dynamic:
A dynamic element is an element within the creative that can be changed based on a (data) trigger. Examples are the size of a video, text input, an image or scene selection.
Modular:
When your project has modular scenes, it means scenes are swappable and/or skippable. Your After Effects project needs to be built up in a certain way to create a modular template. More information on this is found in our file specifications.
Placeholder:
A dynamic element is an element within the creative that can be changed based on a (data) trigger. Examples are the size of a video, text input, an image or scene selection.
Parameter:
A dynamic element is an element within the creative that can be changed based on a (data) trigger. Examples are the size of a video, text input, an image or scene selection.
An open field parameter is a type of Parameter that accepts any input. When used with text, users can input any copy. When used with a type of asset, users can upload audio, images or video, depending on the type of placeholder.
A pre-defined (dropdown) parameter has fixed options to choose from. Examples are
Size
,Font
orBackground Color
. The options are determined during briefing and are included in the finalised files.Active parameters are the essential parameters that already exist in the brief - e.g. size, duration, scene selection, text fields, etc.
Ghost parameters are text parameters added to a template for Naming Convention purposes. They do not actively influence the asset rendered but allow users to enter or select information to use in the naming of the final asset.