Supported file formats
This page specifies the file formats Adaptation Studio accepts as input, and the formats each type of template can produce.
Input formats
Adaptation Studio converts some formats automatically when you upload them, as the table shows. A single file can be at most 1 GB.
| File type | Supported | Converted on upload |
|---|---|---|
Images |
PNG, JPG, JPEG |
TIFF, BMP, and JPEG 2000, to PNG |
Video |
MP4, MOV |
WMV, AVI, and MKV, to MP4 |
Audio |
MP3 |
WAV, OGG, FLAC, and WMA, to MP3 |
Banners |
HTML, HTML5 |
None |
Fonts |
TTF, OTF, WOFF |
None |
Design documents |
AI, INDD, PSD |
None |
Office documents |
XLS, XLSX, PPT, PPTX, DOC, DOCX |
None |
Archives |
ZIP |
None |
WOFF2 fonts work in Template Builder banner templates only, and HEVC (H.265) video isn’t supported. Known limitations lists these and other limits.
Output formats
You choose output formats and quality on the template’s Output Settings tab. The default quality is high.
Template Builder templates
| Output | Formats and options |
|---|---|
Images |
PNG or JPG. |
Video |
MP4, at low, medium, high, or custom quality. |
Banners |
HTML. Banners follow IAB guidelines: a banner loops at most three times, or runs for at most 30 seconds. Banner output can be set up for Google Ads, Campaign Manager, Adform, or as a generic banner. |
Each size in the template can have its own output quality, or one setting can apply to every size.